Year: 2025
Type: article
Abstract: Retention is a critical foundation for sustaining subscription-based businesses. While acquisition often receives greater attention, retention ensures continuity, profitability, and long-term viability. This paper outlines a pragmatic and scalable approach to improving subscriber retention grounded in empirical results and operational rigor. It draws upon academic literature, industry best practices, and direct experience managing large-scale subscription portfolios. A comprehensive retention framework is presented, followed by detailed analysis of practical methods for identifying and mitigating churn drivers, and strategies for building a durable retention engine.
Author: Shikha Agarwal -
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414016376