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The Impact of Green Information Disclosure on Green Consumption Intention: Evidence from New Energy Vehicle Consumers in China Based on the Theory of Planned Behavior

Year: 2025

Type: article

Abstract: Based on the Theory of Planned Behavior, this study explores the impact mechanism of green product information disclosure on consumers' green consumption intention, focusing on new energy vehicle consumers. Through the analysis of 527 valid questionnaires collected from new energy vehicle exhibitions in Beijing, it was found that environmental information disclosure has a significant positive impact on green consumption intention, while the direct influence of information communication channels is not significant. The study further reveals the mediating roles of green consumption attitude, subjective norms, and environmental concern between environmental information disclosure and green consumption intention, indicating that personal attitudes, social pressure, and environmental awareness are key factors influencing green consumption decisions. These findings not only enrich the theoretical research on green consumption behavior but also provide practical guidance for companies in formulating green marketing strategies. The study suggests that companies should focus on building a strong ecological brand reputation, adopt a multidimensional information dissemination strategy, and fully consider factors such as consumers' environmental concern, perception of social norms, and personal attitudes when conveying green product information, thereby more effectively promoting the development of green consumption.

Source: Sustainability

DOI: 10.3390/su17177983

Authors: Jiajian Zhou, Zequn Jin, Ziyang Liu

Institution: Kyonggi University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Climate action

Open Access status: gold

Estimated APC paid: $2,896