The impact mechanism and path optimization of blind box economy on residents' consumption from the perspective of uncertainty
Year: 2025
Type: article
Abstract: Under the background of the dual circulation strategy, in-depth exploration of domestic market demand and comprehensive promotion of residents' consump-tion have become the key to promoting the sustained and healthy development of China's economy. As an emerging consumption model, the blind box economy has the characteristics of strong randomness, strong sociality, and strong col-lectibility, which helps to enhance the expectation experience of consumption activities. Whether this model can effectively stimulate residents' consumption deserves in-depth study. Based on the uncertainty theory, this project studies the impact mechanism of the blind box economy on residents' consumption and attempts to optimize its implementation path. Key research: (1) How does the blind box economy affect the consumption activities of different types of resi-dents; (2) Revealing the internal mechanism of the blind box economy affecting residents' consumption from the perspective of uncertainty theory; (3) Based on the goal of sustainable and healthy development, optimize the implementa-tion path of the blind box economy to stimulate residents' consumption. The research results of the project help to reveal the formation mechanism of resi-dents' consumption activities under the influence of uncertain consumption patterns.
Source: Economics & Business Management
DOI: 10.63313/ebm.9097
Authors: Caili Lv, Yuwen Zhou, Run Tian, Yunhong Wang
Institution: Anhui University of Finance and Economics
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414045723