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Digital Marketing Intelligent Strategy Based on Big Data Algorithms

Year: 2024

Type: conference-paper

DOI: 10.1109/icirdc65564.2024.00041

Authors: Yi Sui, Nan Li, Jingjing Jiang, Haibo Zhang

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414054748

FWCI:

Cites: 11

Cited by:

Related to: 10