Work

E-Commerce Customer Segmentation and Precision Marketing Strategy Based on Cluster Analysis

Year: 2024

Type: conference-paper

DOI: 10.1109/icirdc65564.2024.00008

Author: Su Chen

Institution: Jiangxi Vocational College of Finance and Economics

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414054801

FWCI:

Cites: 8

Cited by:

Related to: 10