Work

Why Three Exposures May Be Enough

Year: 1972

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1972.12519370

Author: Herbert E. Krugman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414055635

FWCI: 2.256

Cites:

Cited by: 16

Related to: 10