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BUKMUK’s Marketing Puzzle - Putting the Pieces Together : A Case Study

Year: 2025

Type: article

Source: Indian Journal of Marketing

DOI: 10.17010/ijom/2025/v55/i8/175208

Authors: Karishma Chaudhary, Pragya Singh, Pallavi

Institutions: University of South Africa, Symbiosis International University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4414067755

FWCI: 1.801

Cites: 3

Cited by: 1

Related to: 10