Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework
Year: 2025
Type: article
Study design: Observational Study
Source: Indian Journal of Marketing
Authors: Aakansha Dahiya, Poonam Bhatt, Ashish Kumar, Saurabh Kant
Institutions: SRM University, Poornima University, Maharshi Dayanand University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414067771