Work

Integrating Sustainability into Marketing Strategies: Implications for Collective and Individual Well-Being

Year: 2025

Type: article

Abstract: Modern businesses increasingly embed sustainability into core marketing strategies to advance organizational success and societal welfare. This paper synthesizes Triple Bottom Line, stakeholder theory, consumer well-being, and ethical consumption literature to explain how sustainable marketing enhances individual outcomes (trust, responsible behavior, happiness) and collective outcomes (environmental quality, social equity). Focusing on evidence from fashion and related sectors, we identify research gaps, develop a conceptual framework, and outline a qualitative–conceptual methodology. We argue that authenticity, transparency, circular design, and purpose-led narratives strengthen trust and loyalty, normalize responsible consumption, and contribute to societal welfare. Managerial and policy implications emphasize credible claims, traceability, consumer education, anti‑greenwashing enforcement, and enabling infrastructure. We conclude with limitations and an agenda for empirical validation.

Source: International Journal of Science and Research Archive

DOI: 10.30574/ijsra.2025.16.3.2540

Authors: IKRAM SISAGHIR, KHADIJA IDRISSI

Institution: Université Hassan 1er

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

OpenAlex ID: W4414070634