Work

Brand Positioning and Consumer Loyalty: An Empirical Study of Lululemon

Year: 2025

Type: article

Abstract: This project conducts a competitive analysis of Lululemon, a global leader in the athletic apparel industry, using conjoint analysis to explore its market positioning and consumer perceptions. By examining Lululemon’s strategic focus on high-end, premium-quality products, the study highlights the brand's success in differentiating itself from major competitors like Nike and Adidas, particularly in the yoga apparel sector. The findings underscore the importance of brand image, product quality, and pricing in fostering consumer loyalty and maintaining competitive advantage in the sportswear market.

Source: Advances in Economics Management and Political Sciences

DOI: 10.54254/2754-1169/2024.26812

Authors: Xinyuan Wu, Xin Li, Yizhong Wang

Institutions: Queen's University Belfast, Syracuse University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4414088219

FWCI:

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