Year: 2025
Type: article
Abstract: The impact of digital marketing tactics on the expansion of startups in Pune, India, is examined in this study. The study evaluates the connection between marketing budget allocations, tool usage, and revenue growth using secondary data and survey responses from 50 businesses. The results show a strong positive relationship between business performance and digital marketing spending, with search engine optimization and social media marketing being the most successful strategies. The report offers useful information to investors, entrepreneurs, and legislators who want to support Pune's startup community.
Author: Dr. Prasanna Ganpatrao Chavan
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414094165