Work

Exploring Tuwei promotion in cultural tourism and its social media users’ response

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2025-0029

Authors: Mei-Yu Wang, Wen-Qi Ruan, Carson Lewis Jenkins, Rui Li

Institutions: Hangzhou City University, Huaqiao University, Chuzhou University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414121626

FWCI:

Cites: 52

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Related to: 10