Work

Impact of virtual influencers in fashion CSR advertising: mediating role of brand coolness and mimetic desire

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-02-2025-0231

Authors: Dongeun Choi, Seeun Kim, Jungmee Kim

Institutions: Sangmyung University, Sungkyunkwan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414122208

FWCI: 9.219

Cites: 46

Cited by: 5

Related to: 10