Work

The Power of Virtual Idol Appeal and Brand Connection in Shaping Purchase Intention

Year: 2025

Type: article

Study design: Observational Study

Source: The Korean Society of Costume

DOI: 10.7233/jksc.2025.75.4.0175

Authors: Younjin Lee, Sae Eun Lee, Yuri Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414140343

FWCI:

Cites: 21

Cited by:

Related to: 10