Work

From Graduation to Retirement: How Life-Role Transition Cue Advertising Shape Consumer Preferences for Self-Improvement Products

Year: 2025

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2025.2532941

Authors: Lu (Monroe) Meng, Yingzhu Yao, Xiaoqin Wang, Yijie Wang

Institutions: Southwest Jiaotong University, Tianjin University of Technology, Nankai University, University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, China Postdoctoral Science Foundation

OpenAlex ID: W4414145380

FWCI: 5.545

Cites: 71

Cited by: 3

Related to: 10