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MENCIPTAKAN KESADARAN LINGKUNGAN MELALUI MEDIA SOSIAL (Studi Kasus pada Salah Satu Perusahaan Ritel di Kota Tasikmalaya)

Year: 2025

Type: article

Abstract: The purpose of the study is to describe and analyze the impact of social media on environmental awareness. The survey method with a quantitative approach was used as a research method. The research sample consisted of 100 respondents or customers who had a Plaza Asia Tasikmalaya customer card through simple random sampling. Data were collected using observational techniques and distribution of questionnaires. The data analysis technique is the PLS-SEM technique (Partial Least Square - Structural Equation Model). The research results show that social media has a significant positive impact on environmental awareness.

Source: Jurnal Bisnis, Manajemen & Ekonomi.

DOI: 10.33197/jbme.vol22.iss2.2024.2363

Authors: Ilman Ansori, Idan Saepul Rohman, Anisa Dinda Rahayu

Institutions: Siliwangi University, Universitas Mayasari Bakti

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

OpenAlex ID: W4414173476

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