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AI-Powered Predictive Analytics in Consumer Behavior: A Machine Learning Approach for Marketing Strategy Optimization

Year: 2025

Type: conference-paper

DOI: 10.1109/isac364032.2025.11156432

Authors: Nilesh Anute, Nilesh Vitthal Limbore, Yuvraj Lahoti, Prashant Kalshetti

Institutions: Sri Balaji University, Pune, Vishwakarma University, Dr. D.Y. Patil Vidyapeeth, Pune

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414199022

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Cites: 14

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