Work

Green vs non-green advertising appeals: impact on consumer attitude toward green agricultural products

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-12-2024-1322

Authors: Manhua Zheng, Jianhong Chen, Xiuhua Wei, Decong Tang

Institutions: Fujian Polytechnic Normal University, Jinan University, Fujian Agriculture and Forestry University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414215259

FWCI: 3.619

Cites: 67

Cited by: 2

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