Work

Viewer’s response towards brand placements credibility in reality shows: does brand image matter?

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Indian Business Research

DOI: 10.1108/jibr-07-2024-0174

Authors: Jegan Jayapal, Harishree C

Institution: Christ University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414217400

FWCI: 1.841

Cites: 60

Cited by: 1

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