Work

From brick and mortar to omnichannel: a mixed-method exploration of impulse buying research

Year: 2025

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-01-2025-7538

Authors: T.S. Anoop, Zillur Rahman

Institution: Indian Institute of Technology Roorkee

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414217419

FWCI: 3.619

Cites: 115

Cited by: 2

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