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AI Content Types in Interactive Smart Package Design on Brand Attitude: Focusing on the Mediating Role of User Experience

Year: 2025

Type: article

Source: Journal of Digital Contents Society

DOI: 10.9728/dcs.2025.26.8.2039

Author: Chae-Won Song

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414219371

FWCI:

Cites: 24

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