Work

Smart Features, Smarter Insights: The Role of Feature Engineering in Customer Purchase Predictions in E-Commerce

Year: 2025

Type: conference-paper

DOI: 10.1109/amlds63918.2025.11159401

Authors: Saucha Diwandari, Adhistya Erna Permanasari, Indriana Hidayah

Institution: Universitas Gadjah Mada

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414231387

FWCI: 3.892

Cites: 23

Cited by: 1

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