Work

Evolving stakeholder ties and co-creation in the agriculture sector: a psychological ownership perspective

Year: 2025

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-10-2024-0805

Authors: Priyanka Jayashankar, Wei Zhang, Wesley J. Johnston, Sree Nilakanta

Institutions: Iowa State University, Georgia State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

Funder: Iowa State University

Award: G671682448

OpenAlex ID: W4414244653

FWCI:

Cites: 44

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