The role of streamer and live streaming characteristics in driving customer value and engagement
Year: 2025
Type: article
Study design: Observational Study
Source: The TQM Journal
Institutions: Chaoyang University of Technology, University of Surabaya
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414269795