Work

Socio-psychological Features of the Mentality of the X, Y and Z Generations Manifested in the Situation of Choosing Consumer Goods

Year: 2025

Type: article

Study design: Observational Study

Source: Научное мнение

DOI: 10.25807/22224378_2025_7-8_124

Author: S. S. KIRKIN

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414289642

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