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The effect of social media influencers’ content characteristics on millennial consumers’ engagement on Facebook brand pages

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-04-2024-0011

Authors: Mollika Ghosh, ABM Shahidul Islam

Institutions: Bangladesh Open University, University of Dhaka

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414298685

FWCI: 7.093

Cites: 60

Cited by: 4

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