The Personalization Loop: Engagement Metrics in Algorithmic Retargeted Advertising
Year: 2025
Type: article
DOI: 10.14419/sjnwcn60
Authors: Vaidhyanathan S, Rajeswari P S
Institution: SRM Institute of Science and Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414306993
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