Work

Antecedents of consumers’ purchase intention in metaverse commerce: a technology affordance perspective

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Enterprise Information Management

DOI: 10.1108/jeim-02-2025-0108

Authors: Zhen Shao, Tuo Zhao, Xinrui Yin

Institution: Harbin Institute of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G1921310065

OpenAlex ID: W4414311630

FWCI: 18.09

Cites: 74

Cited by: 10

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