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From keyword signals to interactive success: how advertising information shapes consumer behavior in sponsored search advertising

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-02-2025-0095

Authors: Qing Huang, Yiting Zhou, Zongshu Wu, Xiaoling Li

Institutions: Chongqing Technology and Business University, City University of Hong Kong, Chongqing University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414315576

FWCI: 1.796

Cites: 57

Cited by: 1

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