Work

Omnichannel Integration and Positive Word of Mouth among Customers in Sri Lanka's Supermarket Sector: The Mediating Role of Flow Experience

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Sales Service and Marketing Research

DOI: 10.46610/jssmr.2025.v06i01.004

Authors: W. K. C. S. Walpola, D. M. P. Sewwandi, R. H. Banduge

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414339645

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