Work

Digital mutuality and openness in ESG communication and brand advocacy: applying the theory of normative social behavior

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-12-2024-1887

Authors: Kyong Sik Sung, Seoki Lee

Institutions: Macau University of Science and Technology, Pennsylvania State University, Kyung Hee University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414340112

FWCI: 7.184

Cites: 59

Cited by: 4

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