Work

Gamifying e-shopping experience: how psychological needs drive impulse buying and the role of mindfulness - a moderated mediation model

Year: 2025

Type: article

Study design: Observational Study

Source: J for International Business and Entrepreneurship Development

DOI: 10.1504/jibed.2025.148651

Authors: Linh T.M. Doan, Mizan Rahman, Phong D. Nguyen, P. Nguyen

Institutions: University of Economics Ho Chi Minh City, University of Lincoln

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414344417

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