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From offline search to online purchase: exploring the moderated mediation model of showrooming intention in home furnishings sector

Year: 2025

Type: article

Study design: Observational Study

Source: SAM Advanced Management Journal

DOI: 10.1108/samamj-05-2025-0033

Authors: Parul Bishnoi, Savita Ubba

Institution: Guru Jambheshwar University of Science and Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414355196

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Cites: 88

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