Work

When “low price” temptations prevail: the role of decision reversibility and product knowledge

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2024-0696

Authors: Yangchun Li, Huaming Liu, Wan Su, Changyuan Feng, Sen Yu

Institutions: Zhejiang University of Technology, Jinggangshan University, Jilin University, Jilin University of Finance and Economics

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414357782

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Cites: 86

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