Work

Engagement of franchise chains consumers on social media

Year: 2025

Type: article

Source: Journal of Systems and Information Technology

DOI: 10.1108/jsit-05-2024-0174

Authors: Wendel Marcos Dos Santos, Pedro Lucas de Resende Melo, Renato Telles, Deborah Oliveira dos Santos

Institutions: Universidade Paulista, Federal Center for Technological Education of Minas Gerais

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414364763

FWCI: 1.796

Cites: 75

Cited by: 1

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