Work

Personifying Persuasion: The Synergistic Effects of Anthropomorphic Marketing and Product Involvement on Purchase Intention

Year: 2025

Type: article

Study design: Observational Study

Source: Vision The Journal of Business Perspective

DOI: 10.1177/09722629251368711

Authors: Megha Agarwal, Utkal Khandelwal

Institution: GLA University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414374263

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Cites: 78

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