Work

When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2025-0598

Authors: Tapas Ranjan Moharana, Arnav Pati

Institutions: Xavier School of Management, KIIT University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414393785

FWCI: 7.362

Cites: 58

Cited by: 4

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