Work

How do consumers respond to influencer discount codes? Insights from covert advertising processing

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-07-2024-0343

Author: Guolan Yang

Institution: University of Illinois Urbana-Champaign

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414393792

FWCI: 1.796

Cites: 48

Cited by: 1

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