Work

Impact of the Perceived Uniqueness in AI-Generated Fashion Stores on Brand Attitude Change: Mediating Role of Consumer Affective Responses

Year: 2025

Type: article

Source: The Korean Journal of Community Living Science

DOI: 10.7856/kjcls.2025.36.3.343

Authors: Ha Kyung Lee, Juhyun Ro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education, National Research Foundation of Korea

Award: G7762241388

OpenAlex ID: W4414403658

FWCI:

Cites: 23

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