Little green lies: greenwashing’s detrimental impact on corporate perception and the interplay of perceived motives, skepticism and authenticity
Year: 2025
Type: article
Authors: Juliane Keilmann, Thomas Koch
Institution: Johannes Gutenberg University Mainz
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Climate action
Open Access status: closed
OpenAlex ID: W4414420678