Work

From claims to conversions: exploring sustainable advertising, brand trust and review dynamics in online green purchases

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0522

Authors: Jung-Hua Chang, Shan-Huei Wang, Hsi-Chan Weng

Institutions: National Sun Yat-sen University, Tunghai University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

OpenAlex ID: W4414428247

FWCI: 1.809

Cites: 38

Cited by: 1

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