Work

AI-generated inclusive packaging: bridging consumer well-being and branding outcomes

Year: 2025

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-01-2025-0020

Authors: Abdul Qayyum, Tariq Iqbal Khan, Abdul Majid, Syed Ramiz Ul Hassan, Raja Ahmed Jamil

Institutions: National University of Science and Technology, National University of Sciences and Technology, University of Haripur

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4414428874

FWCI: 9.047

Cites: 47

Cited by: 5

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