Work

Message sidedness and green demarketing effectiveness: the moderation of product attribute dominance

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-01-2025-0008

Authors: Rui Guo, Dongli Sun, Yang Luo, Min Zhou, Lan Tao

Institutions: China University of Geosciences, China University of Geosciences (Beijing)

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4414434149

FWCI: 1.841

Cites: 25

Cited by: 1

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