Work

Sponsorship and the Olympic Winter Games

Year: 1993

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169349300200106

Author: David K. Stotlar

Institution: University of Northern Colorado

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414440255

FWCI: 5.718

Cites: 2

Cited by: 19

Related to: 10