Work

Intermediate Measures and Recognition Testing of Sponsorship Advertising at an LPGA Tournament

Year: 1993

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169349300200107

Authors: Jacquelyn Cuneen, Michael J. Hannan

Institution: Bowling Green State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414440260

FWCI: 4.289

Cites: 3

Cited by: 25

Related to: 10