A Study on the Influencing Factors of Tiktok Local Life Service Impulse Consumption Behavior - Taking Chinese Digital Natives as an Example
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study takes Chinese digital aborigines as the research object to investigate their impulse consumption behaviors of local life services on the TikTok platform and their influencing factors. The study used a questionnaire survey method involving post-90s digital natives within four regions: northwest, southwest, southeast, and northeast of China.
Author: Cong Huang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414442903
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