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The Impact of Residential Mobility on Multi-Brand Loyalty: The Role of Self-Brand Identification

Year: 2025

Type: article

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.36.4.4

Authors: Jeonghwa Seo, Ohjin Kwon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414446235

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