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The Effects of Co-Branding Types on Chinese Consumers’ Preference: Focusing on the Mediating Effect of Emotional Value

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.36.4.10

Authors: Xiaoxi Song, Yongjune Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414446294

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