Work

The Influence of Green Marketing and Eco Labelling on Gen Z’s Sustainable Purchases in Indonesia

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11166973

Authors: Nur Ghina Alya Rosyaadah, Timothy Bethanda Suryobekti, Muhammad Kimi Iman Chaesabina, Leo Andri Yulius Caesar, April Lansonia

Institution: Binus University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4414458732

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Cites: 39

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