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The Impact of Social Media Influencers, Brand Image, and Attitude on Purchase Intention

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167214

Authors: Galuh Rhaka Wiratama, Hendra Alianto, Danang Prihandoko

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414458785

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